Stinson Owl-Lite and Stinson ITS acquired by traffic leaders the Work Zone Safety Group of companies (WZSG) to accelerate growth in North America

Left to Right: Jesus Munoz (Managing Director at Ramudden Inc), Morten Finslo (Chief Strategy and M&A Officer at Ramudden/WZSG), Peter Wehmeyer (President of Direct Traffic Management Inc.), James Delamere (President of Stinson Owl-Lite & Stinson ITS), Michael Costello (Chief Financial Officer at Stinson Owl-Lite)
Stinson Owl-Lite and Stinson ITS acquired by traffic industry leaders Ramudden Inc. and Work Zone Safety Group (WZSG) to accelerate growth in North America
Vaughan, ON February 1, 2022 – WZSG, the largest temporary traffic and safety solutions specialists in Europe, through its Canadian subsidiary Ramudden Inc. has acquired 100% of the shares in Canadian Traffic Safety leaders Stinson Equipment Limited (Stinson Owl-Lite) and Stinson ITS Inc. In a separate transaction WZSG has also added Direct Traffic Management and Dynamic Traffic Services to their Canadian portfolio.
With the addition of these industry-leading companies, WZSG becomes a significant participant in the Canadian traffic services industry and extends its reach into the North American market. “We have been following the Canadian market closely for the past three years and are impressed with the focus on improved worker and passenger safety and digitalization. The combination of Stinson and Direct are perfectly aligned with our strategy of partnering with leading entrepreneurs with a passion for growing their companies while pushing our industry forward”, says Bora Gulan, CEO of WZSG.
“We have built our businesses by being focused on traffic safety innovation, and WZSG couldn’t be a better fit for us. We look forward to growing with our new team and bringing many fresh ideas and technologies to the Canadian traffic industry”, says James Delamere, President of Stinson Owl-Lite and Stinson ITS. Peter Wehmeyer, President of Direct Traffic adds, “This exciting new venture uniquely positions us to bring the vast knowledge and experience of a global group of companies to the Canadian traffic management industry.”
The Stinson and Direct companies will continue to operate independently under the WZSG umbrella to provide the same great products and services their customers expect. The companies will also collaborate to lead the industry by introducing world-leading digital traffic management services and a new focus on sustainable business practices to the Canadian market.
Work Zone Safety Group of Companies (WZSG) operates traffic services companies in 12 countries with over 4,000 employees including, Ramudden (Nordics), Chevron Traffic Management (UK), AVS (Germany) and Fero (Belgium, Netherlands), and HRS (UK) – WZSG’s leader in digitalizing mobility and safety for roads.
Stinson Owl-Lite is Ontario’s largest traffic safety sign and devices manufacturing and distribution company with a dedicated staff of over 90. With three locations (Concord, Woodbridge, Gormley), they serve the Ontario marketplace with temporary and permanent traffic control equipment, rental fleet, electronic equipment repairs, and truck safety upfitting services.
Stinson ITS Inc. is a traffic technology company based in Vaughan, Ontario, that distributes and integrates a wide variety of traffic management hardware and software solutions. This includes industry-leading permanent traffic sensors systems as well as temporary work zone digital traffic management technologies enabled by the internet of things (IoT) devices.